Three pieces of news from Microsoft today, which signal to me a change in the companies view of itself and maybe now realizes that as well as having no foothold on the popular markets of today such as smartphones, net services and search, see’s itself more providing software for others in its future.
First up is that on July the 1st there are to be big changes at Microsoft. Now we could speculate, but I think the time has long since past where Microsoft will regain its former “glory” and now can only sit back and watch itself being ridiculed and its market share in a plethora of services, software and tech be eaten away by competition.
The changes are reportedly being overseen almost solely by Ballmer, with an end goal of changing Microsoft into a “devices and services company”
And if Ballmer has a hand in these “changes” then I expect them to be out of touch and beneficial to the competition and choice. And because its Ballmer, we’ll probably get a chuckle out of them too. Microsoft will be a considerably smaller software only company in the not too distant future – mark my words. I suppose Microsoft will always have the portfolio of patents in which to fleece money from others – that is until such time as the issue of software patents is handled correctly.
There’s the news that Xbox games are coming to both iPhone and “smartphones” it must really hurt Microsoft just to have to say the “Google” word – especially now that it will be relying on Google’s customer base to buy Microsoft wares.
Through a licensing deal, Klab will bring Microsoft’s Xbox and Windows-based computer games to the iPhone and smartphones using Google Inc’s Android operating system, according to the Nikkei
Bing is due to release “Bing for schools” which allegedly is an ad free and adult free search engine. Wow…. and suggests that Microsoft really wants to try and save its future by at least indoctrinating the young with their search engine (after all the latest form factors which the younger generation are using certainly do not have the Microsoft name on them).
“We see the program as something we can build alongside teachers, parents, and visionaries to create the best possible search experience for our children….”
So really its just going to be a search engine where only approved sites (and I assume approved by humans not bots) will be listed. Of course how Microsoft would police those approved sites in order to prevent any “accidents” as a result of a comment or link from them is anyone’s guess and the fact that a young person may find a “safe” site as a result of Bing but then link onto something unsuitable, sort of defeats the whole object of the exercise. Talking of the whole object of the exercise, I think in Bing for Schools its more a case of trying to indoctrinate young people into at least one Microsoft product before they go into employment using Android and Apple products and saying the word “Google”.