Despite the usual Microsoft PR, Windows Phone (and infact) many of Microsoft’s many “new ideas”, have been met with apathy from the consumer. Windows Phone has found itself in a catch-22 I believe where the consumer wants the apps and the devs wont come and make the apps they want until they are Windows Phone users. That in addition to the image of Microsoft in the eyes of the mainstream consumer all leads to apathy at best.
Seemingly now very desperate to attract developer support for its ailing phone ecosystem, Microsoft is running a set of free lectures (or training weekend) where, I am sure you will hear the Microsoft buzzwords of “reaching out” quite a few times as they try to convince devs (and would-be’s) to come over to their platform.
Of course, free lecturers probably are not enough, so as is usual with Microsoft, a gift or two (or the promise of prizes), make this whole weekend seem more like a game-show rather than a training course. Develop now! Amazing prizes to be won.
Developers go where the consumer are. The consumers are buying Android and Apple products by the bucket-load. The emerging form factor of the tablet and the smart-phone will hopefully not be subjected to the Microsoft domination we saw on the desktop for so many years.