It appears that Oprah is the current favourite piece of artillery for Microsoft to wheel out when they want something promoted. Readers should remember a few months ago that Oprah was giving away the 360 to her studio audience.
Following the somewhat surprising news that Microsoft somehow convinced Oprah to showcase its Kinect controller technology on national TV, the audience was told it could take home an Xbox 360 including Kinect.
Now Oprah appears to have been moved to the Bing campaign. I think its fair to say that Bing hardly has Google worried and its yet another example of Microsoft trying to play catch-up. From a Microsoft press release it states:
….On Monday, Oprah Winfrey featured Bing on her “Favorite Things” episode, highlighting the decision engine as one of her favorite ways to shop….
We looked at this during episode 13 of the TechBytes show which can be found here, but it does beg the question: Is Oprah soon to promote WP7? I would think that it certainly needs all the help it can get (Bing certainly does) and if she gives it away to her audience members (like she did the 360) then Microsoft can claim some more sales of the “new” phone.
Talking of sales, why is Microsoft being so tight lipped about the figures? If, as some Microsoft advocates suggest it’s a raging success, why are we not seeing Microsoft proudly claiming this? Why is AT&T trying to offer 2 for the price of 1 on the WP7 and why is it that there seems (in my experience) to be very little excitement anywhere about it?
2 for 1, Oprah, I wonder what other “incentives” can be thought up to try to get people interested in Microsoft tech? This union between Oprah and Microsoft hasn’t been recieved well by some and prior to the “Xbox Oprah show”:
..They’re pumping more money into this baby than the Xbox or Xbox 360, or any of the Halo launches, or anything…….We expect the show to have some sort-of-popular celebrity or two, along with Oprah, gyrating all around to make people laugh and think, “Hey. What a fun little gadget. We should get one of those.” It’ll be like a bad infomercial, probably.
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