Bing on Android – Microsoft rides the coat tails of Android again?

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We start this article reminding ourselves of some comments Steve Ballmer has made in regards to Android.  You may have heard about Android, its a rather popular mobile platform which Microsoft is thinking it is going to be able to compete with when the old new Windows Mobile 7 is released shortly. ;)

just some words on paper right now……right now they have a press release — we have many, many millions of customers…

Steve Ballmer talking about Android in 2007.  Source:

Short sighted?  Well Mr Ballmer continued his comments on Android in the coming years:

…I don’t really understand their strategy. Maybe somebody else does. If I went to my shareholder meeting, my analyst meeting, and said, ‘hey, we’ve just launched a new product that has no revenue model!’…I’m not sure that my investors would take that very well. But that’s kind of what Google’s telling their investors about Android….Google doesn’t exactly bubble to the top of the list of the top competitors we’ve got going in mobile. They might someday…..

Steve Ballmer 2008 talking about Android.  Source:

Lack of insight by Microsoft or merely the Microsoft arrogance that we have come to expect from the company that wants you using everything of its own?  Of course, its obvious what consumers want and with the massive apps library on both Apple and Android platforms that trend won’t change anytime soon, regardless if Windows Mobile 7 doesn’t turn out to be a repeat of previous Winmob experiences or even worse…Kin.

It comes as no surprise to me when we learn that Bing now has an Android app.  Microsoft really wants you using its search decision engine and if that means putting it on an massively popular Android platform (which they are starting to make money from via “deals” with HTC et al) then so be it.

Ive gone on record previously to say that Windows Mobile will flop (in the sense of a mainstream platform).  I think it will flop like the Kin, although I’d expect its death throws to linger a little longer.  It does not take an expert to look at the market/demand and what consumers are talking about.

Microsoft has apparently been “innovating” again with voice recognition and the Android client:

The company’s baked a good amount of voice search into the app


Although I wonder if anyone has mentioned we have been very happy with Google Voice for some time…..oh well, back to the patent portfolio for you Microsoft….

Microsoft and mobile? I think your chance has long since passed.  Trying to get Bing accepted on Android is one thing,  the recent “deals” with HTC are, I believe summed up very nicely here:

…an unfortunate trend of people trying to compete in the courtroom instead of the marketplace.


Goblin –

If you are new to this blog (or have not yet read it) please take time to view the OpenBytes statement, here.

3 thoughts on “Bing on Android – Microsoft rides the coat tails of Android again?

    Microsoft Uses Linux to ‘Succeed’ | Techrights said:
    September 1, 2010 at 4:06 pm

    […] that Microsoft is shoving Bong [sic] into Android phones, Tim from OpenBytes responds as follows: It comes as no surprise to me when we learn that Bing now has an Android app. Microsoft really […]

    […] they pick up a few new Bing users from charitable Android consumers.  You can read that article here and I’ll let you decide if you think Microsoft’s actions re: “deals” and […]

    […] Bing on Android – Microsoft rides the coat tails of Android again? […]

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