Yusuf Mehdi. Ring any bells? For me anyway the name certainly didn’t spring off the page for me, but then even Microsoft’s desperate (and repeated) invasions into the commercial breaks of my TV viewing with that Bing advert have failed to spark an interest in a search/decision/whatever engine that Microsoft have produced. For your information Yusuf Mehdi is Bing’s Senior Vice President.
I said when Bing first slopped onto the scene that I thought Microsoft were merely calling it a “decision engine” so that when the comparison to Google was made they could simply turn around and quote that (in the face of the massive market share Google has over Bing) I also said at the time that if Bing ever did manage to overtake Google in the market share that I was sure Microsoft would change it back to being a search engine again. We all remember the MSlive roots? No? Thats not surprising, I don’t think many people had an interest in that product either.
Now we have Yusuf Mehdi making a press release regarding the Yahoo deal with Bing. And this is new is it? I could have sworn that I and a multitude of other sites reported this quite a while ago. Here’s a remark he is reported to have said (in relation to Bing being a choice to Google):
Just being able to be a credible choice, for us, is a huge step forward. And that’s what we’ll accomplish with Yahoo.
And then consider, this is Microsoft trying to make a humble statement. I would also draw your attention to the article I wrote about Microsoft settling for scraps from the table which you can read here. There are also rumours about an AOL deal involving search and I wonder if Microsoft is now determined to bring about Bing usage by making purchases of other peoples market share. Has todays Microsoft come to this? Settling for scraps in the hope that once they are all put into the trough together they may provide sustenance? I’ll let you decide and also ask if Bing is really a credible choice, either for you as a customer or just as an everyday run of the mill user.
You can read about AOL & Microsoft here.
Yusuf Mehdi is also reported to have said:
Think of it as we’re providing the engine for our car and for Yahoo’s car, and Yahoo will be able to brad their car and provide some value on that. …Once we start to merge with Yahoo, then we’ll start providing some set of these [Bing] capabilities over to them, as well.
A Microsoft car? A Microsoft engine? What a disturbing thought. Worse than that, you go to the showroom buy a shiny Yahoo car, drive it down the road and then find out it has a Microsoft engine when your local criminal exploits a back-door and drives it remotely to his lockup garage.
Expect in a future of Microsoft vehicles the roads to be jammed with BSODing cars and vehicles patrolling red light districts as their XXX malware infected engines take them on a journey they won’t forget in a hurry.
Forced Taglines on emails are not liked…Microsoft has finally noticed?
Yes folks, Microsoft seems to have finally noticed that people don’t like a forced tag line on the bottom of their emails sent from a Hotmail account and they are soon to be gone.
As I read it, either Microsoft was completely oblivious to the fact that nobody liked them, or they were and merely didn’t want to do anything about it…until now. But why now? When Microsoft is involved their actions are often a mystery, just like recently when we questioned Kin and the purpose it served. Maybe Microsoft is worried that with Gmail, the increasingly popular Wave which is now out of invite beta or the plethora of other alternatives will further damage their stake in another online product? Either way, I don’t think it can/will attract new users and I don’t see Gmail users hanging on just until Microsoft got rid of them in order to switch.
I think there are (in the main) two types of Hotmail user, the “mainstream” who after getting a new PC then bombarded with a salvo of Microsoft products/services/promises, signs up or the Microsoft advocate for whom a Hotmail account is part of the uniform.
Over on http://windowsteamblog.com/windows_live/b/windowslive/archive/2010/06/11/hotmail-respects-your-inbox.aspx Brian Hall of Microsoft says things a little differently:
But now people just don’t like taglines in their email, and whilst they did drive awareness and clicks, they are going to be taken out in the upcoming Hotmail release.
“But now”? I don’t think they ever did, so you either were not listening or did not care?
For the people who looked elsewhere and found the excellent Gmail or (I might add) Gmx I would suggest that really there is no reason to switch – yet again Microsoft, too little too late.
Of course, users of Microsoft’s blogging service will be no strangers to this apparent ignoring. For as long as I can remember Microsoft Blog service has been hit with a plethora of spam which would fill the comments section with offers of trainers, jewelry and all manner of dodgy offers. I brought this up with a Microsoft Advocate over on Microsoft Watch about two years ago and its only now in the last few weeks Microsoft seems to have had the problem fixed….for the time being. Users of WordPress I don’t believe suffered like Microsoft users did, since my blogs inception Ive had very little trouble with spam Akismet does a great job.
But don’t worry folks, in June 2010, Brian Hall says in his blog article title:
Hotmail respects your inbox
Lovely. And what? it didn’t before? Is that because you are now so desperate to keep hold of any online service in the face of so many better offerings? I’ll let the readers decide.
Its not all bad news though! Microsoft seems to have found the silver lining in the cloud (no pun intended) and is going to try and sue a group of spammers allegedly responsible for attacking a Microsoft service allowing certain spam messages to be considered legitimate. Now Microsoft, if sucessful are you going to be sharing that money between the victims of these spammers or are you going to keep it for yourself? – I’ll let the readers decide the answer there.
But it proves one thing to me, Microsoft seems to be willing to try and find a profit in absolutely anything. I did wonder for a while how the spammers circumvented the filter software (since Akismet for WordPress is so reliable), to which I found this report and only needed to read the first six words for my answer:
Two anti-spam systems developed by Microsoft
I think Ive seen enough of Microsoft developed systems to not need any further explanation.
Goblin – firstname.lastname@example.org
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