Congrats to Andre Da Costa MVP? – Here’s how to become one?

Readers to this site may remember the name Andre Da Costa.  We reported on him receiving a laptop from Microsoft when all the “reports” of this practice came out.  It was also mentioned at the time the Mojave experiment which was supposed to show that Vista was in fact really great and it was everyone else with the problem not Microsoft.

I have much respect for Andre’s efforts.  He is certainly passionate about his topic and whatever the basis for his pro-Microsoft stance, he is entitled to make it.  I am sure that Andre is very happy with his MVP and fair play to him.

Andre announced his MVP award on his blog, which I only noticed when I saw his Twitter profile had changed to include “Microsoft MVP”.  You can read his blog here: and if you notice, he does link to Openbytes which I would hope is because of the friendly “battle” between our two viewpoints.

This article though is not so much about how Andre Da Costa posts and his actions of the past, its more to do with what Microsoft seems to be rewarding.  We’ve covered many of Andre’s techniques here and whilst he is quite within his right to do as he wishes, the question must be asked “Is this the behaviour that Microsoft sees as valuable and worthy of reward?”

Taken from his blog, here is Andre’s response to receiving the award:

with the MVP Award come new responsibilities, which is to bring you information that is always accurate, responsible and dependable while building on that strong spirit of community!

To which I would ask the question do these new responsibilities include nymshifting and posting as Mr Dee on Cnet? – For readers that don’t know, Andre admitted on Twitter that he infact has another handle on Cnet (Mr Dee).  This was covered by Openbytes a while ago but by the time he admitted it, it was already a forgone conclusion since it was blatantly obvious that Andre’s account and Mr Dee’s were the same person.

I wonder if responsible & accurate information includes his comments about Michael Jackson and it being a shame he never lived to see Windows 7. – Yes readers Andre did actually say that and its covered on Openbytes.  I wonder if this accurate information includes Andre’s comments over on Microsoft Watch that Vista is loved and a gift to the world, is that accurate?  We covered those comments as well.

Here’s Andre’s comment when Joe Wilcox left Microsoft Watch, obviously Microsoft thinks this behaviour is the stuff of MVP’s:

I don’t understand, if there is no Joe Wilcox on Microsoft Watch where will I go to argue against Linux fanatics? I find it therapeutic.

You can see the MSwatch article here.

It seems to me (if Andre is not the unwitting victim of an April fools joke) that Microsoft either hasn’t researched its new MVP properly or merely doesn’t mind.  Does this to you sound like MVP material?  After the Plurk incident nothing would surprise me about Microsoft.

Take the time to research Andre’s posting.  It seems the only rule you need to follow to get one is “promote, promote, promote” – by any means necessary and you can look at some of the Openbytes articles covering the behaviour which Microsoft seems to deem worthy of an MVP:

I think thats enough to get you started on the well documented comments of Andre Da Costa.  If you are interested you can also see him over at Twitter where his (known) handle is Adacosta although after him admitting to having more than one handle at Cnet, one could be forgiven for thinking he has more than one on Twitter.

The final question is directed at Microsoft’s MVP program. So this is what you endorse as an MVP is it? You have no problem with Microsoft being associated with this posting style? I think I look at the MVP program in more depth would make a worthy future article.

Goblin –

If you are new to this blog (or have not yet read it) please take time to view the Openbytes statement, here.

12 thoughts on “Congrats to Andre Da Costa MVP? – Here’s how to become one?

  1. I would argue that the only people who care about “nymshifting” are those who spend way to much time on-line to begin with.

    Twitter has a truckload of sockpuppets over on Slashdot but unless I missed it you don’t seem too concerned about it.

  2. Quote “I would argue that the only people who care about “nymshifting” are those who spend way to much time on-line to begin with.”

    Or maybe also the people who believe it is a little dishonest to represent yourself as two separate people on the same forum.

    Quote “Twitter has a truckload of sockpuppets over on Slashdot but unless I missed it you don’t seem too concerned about it.”

    Im quite sure they do. I have however debated with Andre directly, to my knowledge I have not debated with any Twitter sockpuppets. Give me evidence to the contrary and I will write about them too. I can only comment on the people I have contact with.

    Oh and I am concerned about it, I would challenge any person willing to pass themselves off as numerous people, regardless if they come from a pro-Windows, Pro-Linux or Pro-Apple viewpoint.

    1. This is a common complaint – that the other guy is using multiple accounts to make his/her/its points. Since it’s often impossible to prove (at least it’s impossible to prove if the poster has any brains) the problem appears to be worse than it probably is.

      That said, there are companies who specialize in this. They call it ‘brand control’. These are the same companies who were complaining about the US FTC rule about blog posts/comments made by those with financial interests (i.e. getting paid for commenting) identifying themselves.

    2. That was my point. You are perfectly OK with Twitter’s sockpuppets because he supports your view of Microsoft as the root of all computer evil. It would appear that nymshifting is only a problem if your enemy does it.

      While I agree the practice itself is dishonest, on the Internet it’s akin to spitting on a dung-pile.

      1. eh?

        Quote “That was my point. You are perfectly OK with Twitter’s sockpuppets ”

        Im not perfectly ok with any sockpuppet and when I experience one I expose it. The only dodgy twitter accounts I have had dealing with was the user who took the name of a legitimate company and promoted MS stock and the other when a Twitter user with the name “Microsoft Legal” tried very badly to frighten me,

        When have I ever said Microsoft was the root of all evil? Don’t tell lies. Enemy? Who’s an enemy? If MS products were fit for purpose for me I’d use them, monopoly or not. Please try to read my comments.

        Quote “While I agree the practice itself is dishonest, on the Internet it’s akin to spitting on a dung-pile.”

        Yes, lets just not say anything, just like the code lifting incident of Plurk…lets keep quiet. Im sure nobody would take advantage or abuse that.

        Come on, have a day off, this is the real world. Just because we are not empowered to remove the problem completely, what we can do is highlight those that we experience ourselves.

  3. @The Mad Hatter

    Agreed. If someone is an average user (in that they merely post their multiple opinions on the net with no attachments to the products they promote) then fine. The difference comes when you have MVP’s willing to do it and the question which was missed by Robotron was not so much that Andre did it, but the fact that Microsoft seems to reward it.

    Andre can post as he wishes.

  4. Robotron 2084 says: “You are perfectly OK with Twitter’s sockpuppets because he supports your view of Microsoft as the root of all computer evil”
    Correct me if I am wrong, but I think you put words into the mouth of Openbytes here, as I cannot find where he has ever supported the use of sock puppets. Second, I have not seen “twitter” online, or his sock puppets in a long time now. Third, the view of “twitter,” is mostly a factual truthful one, which I noticed you did not take exception to at all on the basis of what he actually said.

    Which brings us back to Andre. Its not personal, nothing like that at all. It was the motive of Andre. When the MS shills become foaming at the mouth, hate anything that is not Microsoft, one has to ask the reason for that. Follow the money and the source of the money (MS) to understand Andre. Therefore the connection to MS with Andre becomes important. And that “connection” is all about money, gifts, freebies, airline and hotel tickets, and whatever else M$ wants to throw his way so Andre will massively and dishonestly promote them by spamming the internet with his fact-less spam comments.

  5. Andre himself is not the problem. The problem is the corporation that rewards Andre to continue to lie, distort, attack the use of Free Software, all to promote the interests of MS in the worst sort of way. Its not about exposing Andre, but the corporation behind Andre that is doing evil.

    1. Completely agreed Chips and infact I think we both agreed a while ago that Andre was more worthy of pity because of the “puppet” way he seems to act.

      If it pays his bills or gets him a better life, fair play to him.

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