Bing’s market share falls – All chairs are hidden at Redmond.

Bing, Microsoft’s attempt to claw away some of Google’s market share has experienced nearly a 1% decline in use during the August 09 month.  These figures are reported to have come from StatCounter where the CEO has  said:

The wheels haven’t fallen off, but the underlying trend must be a little worrying for Microsoft

Ive commented before that whilst Bing had made some good initial inroads when it was launched, that it was probably due to a few cheap hits from IE defaulting to it and the initial curiosity of users trying it out in comparison to Google.

It is also reported by Net Applications that Bing was down 3.52%  in September.  I can’t see the shareholders being very happy when its rumoured that Microsoft has spend nearly $100 million on advertising for its Bing product.

So where does these leave Microsoft?  Well for the time being (until Steve Ballmer calms down) everyone is standing in Redmond and the chairs have been removed to a safe location.  There was plans for the offices to upgraded to welded to the floor chairs however since Microsoft is busy cutting the fat in an attempt to make its next set of profit figures a little better, that will have to wait.

I joke of course, but it does highlight my view that Microsoft just “can’t get it” and that they always seem to arrive late to the party with alot of noise and little substance.

I don’t think Microsoft can back out of their Bing investment now.  Microsoft’s attempts to take away Google’s dominance of the search market cannot stop, I don’t think Microsoft would want to be seen as giving in to Google and its now become a matter of pride.  Does anyone think Microsoft stands a chance?  It doesn’t matter, In my opinion Microsoft are in it for the long haul, I just hope the shareholders agree.  Microsoft ego – IMO its very expensive.

We only have to look back to July 09 where Qi Lu (Microsoft Online Division) said in relation to Bing:

We are already seeing initial anecdotal evidence that people are using it as a verb.

Really? Where?  I am seeing anecdotal evidence that Microsoft is not really part of the same dimension that I am and after the Windows 7 party ad campaign it only strengthens that view.  So people are starting to use it as a verb are they?  Who are these people?  If any of them are reading this blog, please comment.

In the same month Steve Ballmer is reported to have said:

Bing – over time you’ll see us do things in Bing that are enhanced and really special and smart to support Windows,

Would that be like defaulting IE to it without the users permission?

Finally lets end on a piece of “good news” for Microsoft shareholders, Steve Balmer earlier this year is reported to have said:

….willing to spend 5 to 10 percent of operating income for up to five years in this business, and we feel like we can get an economic return

and I’m sure the shareholders are very pleased.  In the meantime if you have started using Bing as a verb and would like to post here, you are more than welcome.

Goblin –


8 thoughts on “Bing’s market share falls – All chairs are hidden at Redmond.

Add yours

  1. lol.

    Bing – another great idea by MS….Wasn’t it MS would were going to call the feature of Zune – Zune music transfer “Squirting”

    Does anyone know if that idea is still around…theres a million and one jokes ready if it is.

  2. When you have to constantly rename your failed products to fool people into thinking its a new product, that says something about the company behind those products.

    Now MSN, that name made sense. Windows Live, as opposed to Windows Dead, does that make sense? Then they toyed with the Kumo name idea. But settled for the Bing name for the 3rd name. Is it any wonder that a company that regularly releases a new windows version that usually contains 98% of the code base from previous versions (Vista being a possible exception) would use this type of strategy? Even Vista, is renamed during the “Mohave” trick it played on people, and then a servive pack thrown in, a few UI and taskbar tweaks, and presto, we have Windows Seven, same as the old Vista.

    Renaming the product with small changes and selling it as a completely new product “from the ground up,” is the usual MS tactic. Its made them rich. Some people fall for it, but it may not be working as well as it has in the past now. After awhile people start to catch on.

  3. Very informative text. I’ve found your blog via …parp…. and I’m really happy about the information you provide in your posts. Btw your blogs layout is really broken on the Chrome browser. Would be really great if you could fix that. Anyhow keep up the great work!

    1. Er, no its not. Ive just checked both Chrome and Chromium and had a friend check the Windows vers of those.

      Maybe your build is old?

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