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Operation Student – Microsoft tries to drum up interest in the ailing WP7?

In a move perhaps highlighting two separate points I’ve made on numerous occassions, it is being reported that Microsoft is to invest $24 million in a project designed to encourage Windows Mobile Development in university.

The “creatively” named AppCampus is a project between the company from Redmond and Nokia where in May prospective developers/students can apply for a grant.

The participants will get financial backing without the need to give any equity interest to investors and also will receive coaching on technical issues and how to commercialize applications.

At first, only grants for Windows Phone apps will be accepted. Also, applicants who have developed mobile applications based on AppCampus grants have to commit to exclusivity for six months.

Besides Windows Phone, it will eventually also be possible to apply for grants for Symbian and Series 40 apps. The latter platform is, for example, used on Nokia’s Asha family.

Source: PCWorld

This brings me to the introduction of this article very nicely, without even needing to find the latest up to date mobile figures its safe to say that Microsoft’s WP7 has been completely blown away by Android and Apple phones, it seems obvious to everyone (although I doubt Microsoft would ever admit it) that consumers as a rule don’t want the Microsoft offering.  The apps which are hitting the news are ones available for iPhone and Android and I would suggest you would be very lucky if a stroll down your highstreet resulted in you meeting someone using a WP7 phone.

With that in mind though, it can be argued that Microsoft has remained within the tech world as it has due to the Universities being emerged in its products, if the students learn on Microsoft packages, they will migrate those skills and requirements when they hit employment.  Perhaps the news of Microsoft targetting Universities is not only is a testament to the desperation of Microsoft trying to get people interested and developing for its rarely mentioned or seen platform – or it could be that Microsoft now understands that people are moving away from their products in droves albeit on a plethora of form factors?

As I said a few years back, Microsoft is watching its products erode, being eaten into by numerous competitors with products that consumers are rushing to buy, over the weekend I had occasion to browse a large electronic chain and speak with the manager.  When I asked him if he thought a Windows tablet would sell, he replied that he doubted it, I don’t think its a secret now that the Microsoft name has little appeal to the mainstream consumer.  This is the catch 22 situation I think Microsoft is in – Users won’t buy a phone without the apps they love, developers won’t generally make apps for a phone which users don’t buy and throw into the mix the public perception of Microsoft – I believe Microsoft has big problems..

Maybe the best app that could be created for WP7 would be an Android on iPhone emulator? ;) afterall that appears to be the phone people are buying in droves, not the WP7.  If anyone gets a grant for that idea, I would like royalties!

Tim (Goblin)

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About openbytes

Online tech writer, novelist/author of sci-fi literature and co-host of the TechBytes Show! I believe in multi-culturalism & diversity. Luton Town FC supporter.

Discussion

3 thoughts on “Operation Student – Microsoft tries to drum up interest in the ailing WP7?

  1. Winphones is a dying, if not a dead, product. Campaigns such as “Smoked by Windows Phone” tend to reinforce that.

    http://venturebeat.com/2012/03/26/microsoft-cheats-android-smoked-by-windows-phone/

    http://www.theregister.co.uk/2012/03/26/wp7_microsoft/

    Even apple’s iproducts are slowly withering away.

    If microsoft/apple used its resources to better a product through quality R&D, instead of patent software extortion, DRM, it may be an actual “innovation” competitor. The more you litigate, the more people jump off your ship.

    Posted by Andrew | March 26, 2012, 7:14 pm
  2. I also remember the fake funeral Microsoft made for the iphone as a publicity stunt….Oh how silly it looked at the time…oh how silly it looks now….

    Posted by openbytes | March 27, 2012, 12:00 am

Trackbacks/Pingbacks

  1. Pingback: Windows Phones: Still Dying While Linux is Thriving | Techrights - March 29, 2012

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about.me

Tim Wilson

Tim Wilson

Writer/Novelist of many facets both in the world of technology and fantasy/sci-fi. Co-host of the TechBytes audiocast and writer for both OpenBytes and Goblin's Domain. Supporter of free and open source software.

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