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Bing on Android – Microsoft rides the coat tails of Android again?

We start this article reminding ourselves of some comments Steve Ballmer has made in regards to Android.  You may have heard about Android, its a rather popular mobile platform which Microsoft is thinking it is going to be able to compete with when the old new Windows Mobile 7 is released shortly. ;)

just some words on paper right now……right now they have a press release — we have many, many millions of customers…

Steve Ballmer talking about Android in 2007.  Source: http://www.networkworld.com/community/node/56305

Short sighted?  Well Mr Ballmer continued his comments on Android in the coming years:

…I don’t really understand their strategy. Maybe somebody else does. If I went to my shareholder meeting, my analyst meeting, and said, ‘hey, we’ve just launched a new product that has no revenue model!’…I’m not sure that my investors would take that very well. But that’s kind of what Google’s telling their investors about Android….Google doesn’t exactly bubble to the top of the list of the top competitors we’ve got going in mobile. They might someday…..

Steve Ballmer 2008 talking about Android.  Source: http://news.cnet.com/8301-1035_3-10083590-94.html

Lack of insight by Microsoft or merely the Microsoft arrogance that we have come to expect from the company that wants you using everything of its own?  Of course, its obvious what consumers want and with the massive apps library on both Apple and Android platforms that trend won’t change anytime soon, regardless if Windows Mobile 7 doesn’t turn out to be a repeat of previous Winmob experiences or even worse…Kin.

It comes as no surprise to me when we learn that Bing now has an Android app.  Microsoft really wants you using its search decision engine and if that means putting it on an massively popular Android platform (which they are starting to make money from via “deals” with HTC et al) then so be it.

Ive gone on record previously to say that Windows Mobile will flop (in the sense of a mainstream platform).  I think it will flop like the Kin, although I’d expect its death throws to linger a little longer.  It does not take an expert to look at the market/demand and what consumers are talking about.

Microsoft has apparently been “innovating” again with voice recognition and the Android client:

The company’s baked a good amount of voice search into the app

Source: http://www.microsoft-watch.com/content/web_services_browser/microsoft_launches_bing_for_mobile_android_app.html

Although I wonder if anyone has mentioned we have been very happy with Google Voice for some time…..oh well, back to the patent portfolio for you Microsoft….

Microsoft and mobile? I think your chance has long since passed.  Trying to get Bing accepted on Android is one thing,  the recent “deals” with HTC are, I believe summed up very nicely here:

…an unfortunate trend of people trying to compete in the courtroom instead of the marketplace.

Source: http://www.reuters.com/article/idUS201024637120100828

Goblin – bytes4free@googlemail.com

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About Tim Sparrow

Online tech writer, novelist/author of sci-fi literature and co-host of the TechBytes Show! I believe in multi-culturism & diversity. Luton Town FC supporter.

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about.me

Tim Wilson

Tim Wilson

Writer/Novelist of many facets both in the world of technology and fantasy/sci-fi. Co-host of the TechBytes audiocast and writer for both OpenBytes and Goblin's Domain. Supporter of free and open source software.

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